Social Media Strategy to Campaign for Religious Moderation in Post-Pandemic
Keywords:
Social Media; Religious Moderation; Media Analysis; Post-pandemicAbstract
The strategy for the religious moderation movement is needed with the socialization of ideas and understanding of religious moderation. This study aims to review the role of social media in campaigning for religious moderation in social media in the post-pandemic. This study uses a qualitative approach with a descriptive method. The social media reviewed include Youtube, Instagram, Tiktok, Facebook, and Twitter with media analysis in campaigning for religious moderation that has the most influence based on viral, figure, content, social media accounts (SMA). Data collection is done through literature studies in several reputable journals that discuss religious moderation using Publish or Perish software. Then, the data is selected based on a measurable analysis review through religious moderation keywords and social media. The data obtained, coded using the Nvivo 12 application through Word Similarity, then concluded with sentiment analysis with a total percentage of 100% at the analysis level. The results of this study suggest that the role of social media can be applied as an alternative strategy in spreading religious moderation in each analytical review. The results of the study were obtained because social media is a sophisticated technology to facilitate the exchange of ideas, thoughts, and information
References
Akhmadi. (2019). Moderasi Beragama dalam Keragaman Indonesia. Jurnal Diklat Keagamaan, 13(2), 45–55.
APJII. (2020). Laporan Survei Internet APJII 2019-2020 (Q2). Indonesia Survey Center. https://apjii.or.id/survei
Brubaker, & Haigh. (2017). The Religious Facebook Experience: Uses and Gratifications of Faith-Based Content. Social Media Society. https://doi.org/10.1177/2056305117703723
Burhani, A. N. (2016). Aksi Bela Islam: Konservatismedan Fragmentasi Otoritas Keagamaan. Jurnal Ma’arif, 11(2), 15–29.
Fahri, & Zainuri. (2019). Moderasi Beragama di Indonesia. Jurnal Intizar, 25(2), 95–100. https://doi.org/10.19109/intizar.v25i2.5640
Fitria, T. N. (2019). Teaching English through Online Learning System during COVID-19 Pandemic. Pedagogy: Journal of English Language Teaching, 1(3394), 7–20. https://doi.org/10.32332/pedagogy.v8i2.
Halimatussa’diyah. (2020). Beragama di Dunia Maya: Media Sosial dan Pandangan Keagamaan di Indonesia. Monografi MERIT, 1(1). https://ppim.uinjkt.ac.id/wp-content/uploads/2020/11/Merit-Report_Beragama-di-Dunia-Maya-1
Hamdi, S., Munawarah, M., & Hamidah, H. (2021). Revitalisasi Syiar Moderasi Beragama di Media Sosial: Gaungkan Konten Moderasi untuk Membangun Harmonisasi. Intizar, 27(1), 1–15. https://doi.org/10.19109/intizar.v27i1.8191
Hilal, & Alabri. (2013). Using NVivo for data analysis in qualitative research. International Interdisciplinary Journal of Education, 02(02).
Kementerian Agama RI. (2020). Moderasi Beragama. Badan Litbang dan Diklat Kementerian Agama RI.
Kemp. (2020). Digital 2020: 3.8 Billion People use Social Media. We Are Social. https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media
Khalid, & Noor. (2020). Moderasi Beragama di Tengah Pergumulan Ideologi Ekstrimisme. UB Press.
Kosasin. (2019). Literasi Media Sosial dalam Pemasyarakatan Sikap Moderasi Beragama. Jurnal Bimas Islam, 12(2), 263–296. https://doi.org/10.37302/jbi.v12i2.118
Laney, M. J. (2015). Motive and Desires’. Religion dan Cyberspace. Roudledge, 1. https://doi.org/10.4324/9780203003572
Muslimah, Hamdanah, & Syari’i, A. (2021). Becoming a Tolerant Muslim : Study of Dayak Converts. Jurnal Penelitian, 18(2), 197–208. https://doi.org/10.28918/jupe.v18i2.3578
Samsul, A. (2020). Peran Guru Agama dalam Menenamkan Moderasi Beragama. Jurnal Al-Irfan, 3(1), 37–51. https://doi.org/10.36835/al-irfan.v3i1.3715
Saputra, A. D., & Rahmatia, A. (2021). Islamic Financial Literacy Index of Students : Bridging SDGs of Islamic Finance. Economics and Finance in Indonesia, 67(1), 34–50.
Saputra, A. D., Rahmatia, A., Wahyuningsih, S. H., & Azhar, A. (2021). Exploring Gamification Strategy for Developing MSMEs during the COVID-19 Pandemic. Shirkah: Journal of Economics and Business, 6(3), 380–398. https://doi.org/10.22515/shirkah.v6i3.402
Saputra, D. A., Rahmatia, A., Handari Wahyuningsih, S., & Surwanti, A. (2021). Strengthening work engagement through digital engagement, gamification and psychosocial safety climate in digital transformation. Journal of Innovation in Business and Economics, 5(01), 35–48. https://doi.org/10.22219/jibe.v5i01.17477
Saputra, & Rahmatia. (2021). Gamification Model as a Business Strategy for MSMEs in Indonesia. Journal of Accounting and Strategic Finance, 4(1), 91–107. http://jasf.upnjatim.ac.id/index.php/jasf/article/view/162
Wibowo. (2019). Penggunaan Media Sosial Sebagai Trend Media Dakwah Pendidikan Islam di Era Digital. Jurnal Islam Nusantara, 32(2), 339–356. https://doi.org/10.33852/jurnalin.v3i2.141
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Puspita, Ajahari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
