The Improving of Digital Marketing Skill of Micro Business To Increase the Sales During Covid-19 Pandemic

Authors

  • Muizzudin University of Cendekia Abditama Tangerang
  • Nur Jamaludin University of Cendekia Abditama Tangerang
  • Iti Septi University of Cendekia Abditama Tangerang
  • Didi Suardi University of Cendekia Abditama Tangerang
  • Sunardi University of Cendekia Abditama Tangerang

Abstract

This community service aims to provide assistance and guidance to individuals or small entrepreneurs, especially the owner of Bu Intan Grilled Chicken (ABBI) in Jombang Village, Ciputat, South Tangerang City regarding increasing digital marketing capacity in the midst of the Covid-19 pandemic. The implementation method used is the tutorial and discussion method, demonstration, and mentoring with the aim of developing creativity in digital marketing. It is hoped that after this service program is carried out, business owners have the knowledge and skills to perform the marketing transformations on digital platforms that aim to improve the better life.

References

Bates, B. R., TamiI, A., Carvajal, A., & Grijalva, M. J. (2021). Knowledge, attitudes, and practices towards COVID-19 among Venezuelans during the 2020 epidemic: An online cross-sectional survey. PLOS ONE, 16(4), 200=214.

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Thaha, A. F., & Hasanuddin, U. (2020). Dampak Covid-19 terhadap UMKM di Indonesia. Jurnal Brand, 2(1), 7.

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Published

2022-12-09

How to Cite

Muizzudin, Nur Jamaludin, Iti Septi, Didi Suardi, & Sunardi. (2022). The Improving of Digital Marketing Skill of Micro Business To Increase the Sales During Covid-19 Pandemic. The 4th International Conference on University Community Engagement (ICON-UCE 2022), 4, 450–455. Retrieved from http://icon-uce.com/index.php/icon-uce/article/view/62

Issue

Vol. 4 (2022): The 4th International Conference on University Community Engagement

Section

Articles

License

Copyright (c) 2022 Muizzudin, Nur Jamaludin, Iti Septi, Didi Suardi, Sunardi

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.