Implementation of Penta Helix Concept in Improving the Competence of MSME Community through Service Learning Methods in Bungo District
Keywords:
Penta Helix, Competence, MSME Community, Service LearningAbstract
Increasing the competence of MSME actors is a strategic step in improving the regional economy. This Community Service (PKM) activity with the service learning method aims to increase the entrepreneurial potential of MSMEs in Bungo Regency with a penta helix approach or collaboration between five stakeholders. Through the positive synergy of IAI Yasni Bungo students who are contracting Entrepreneurship Courses in the 2021/2022 Academic Year, this program of activities is increasingly being sought to improve the competence of MSME actors in managing their business by making universities the closest partners in advancing the MSME economy, without compromising the solid role of other related parties. The partners in cross-collaboration in this research are: IAI Yasni Bungo, Bank Jambi and BSI, HIPMI BPC Bungo, Bungo Regency Government and Bungo TV and IAI Yasni Bungo TV. The effectiveness of this work program is measured by using a survey technique through a questionnaire instrument both before and after the work program is carried out. The survey results show that eleven MSME communities have proven to be able to receive benefits from this program both at the level of improving the business environment, marketing strategies for business expansion and business financial management. It is hoped that the synergy between these five stakeholders can become a sustainable program with the issuance of regional policies through regulations at the Industry and Trade Cooperative Office
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